Kit.brunello Presentation

“Imagine, ladies and gentlemen, finding yourselves at a seminar such as the one in the image below, in which you could:

  • obtain some general suggestions about how to tackle Business Transfer;
  • ask for a meeting and basic assistance, for a personalised analysis of your company;
  • work with the support of a tested tool, the kit.brunello, the first code of good practice for Business Transfer (recognised and included in the official site of the European Union since 1998).

The entire path will require at least an hour and a half”.

Hearing you

All of us from StudioCentroVeneto, who drew up the new kit.brunello, have been working on this theme for years. Now, we'll simulate what we do in the field with micro, small and medium enterprises (mSME). It is our commitment to listen to you, in order to help you to understand your situation properly.

For this purpose we are not just addressing business men and women, family members and managers; but also all those internal and external collaborators, who in some way consider themselves to be participants, involved in your business, a little like parents or children.

Objective: competitive continuity

This is because we tend to look at the business, even before than at its founders and proprietors.

The business is a great asset: it extends beyond the people who made it into something precious and unique.

Business Transfer

And at the moment in which we think of the Transfer of the Business, we look at its vitality: not so much at what we call generational change, within the framework of the owner family; but rather - in a broader sense - at its competitiveness in the markets, and continuity over time.

Statistical reminder

Unfortunately, experience and statistical data gathered repeatedly all over Europe but also elsewhere, in the USA for example - show that the Transfer stages are extremely delicate for the life of businesses.

PFor many years and up until not so long ago, from cold Scandinavia, to Germany, to Austria, and to Mediterranean Spain, France, Italy and Greece...
two out of three companies closed - silently and without being aware of the risk - within five years of the formal transfer of ownership.

Recovery of awareness

Nevertheless today - according to the latest statistics - there is a recovery of awareness which is leading to planning the Transfer, governing it and getting it under control - or as we will say, monitored.

Self analysis: comparing experiences

In order to govern the Transfer, we propose you carry out a personalised self-analysis.


In the analysis we are going to propose, you will discover that you have different points of view, because you are different and you find yourselves in different positions...

...and from our field experience we believe it would already be the first step forward for you, if you were prepared to accept these diversities, in actions and not just words.

...or mediate

But if you are really unable to dialogue in a constructive manner...

... we are sure that the analysis using the kit.brunello will be able to facilitate a more detached reading.

The kit.brunello

LThe tool we will be using here is the completely renewed version of the original kit.brunello*, distributed in the 11 languages of the European Commission, with another 20 files in its official 2003 brochure.

* The basic version of the kit.brunello, created in 1997 on the occasion of the Atelier StudioCentroVeneto in Vicenza, Italy, was validated in 1998 with the Relais Project - 6 comparative seminars in Europe, final text in 5 languages - funded by the European Commission

An interview in your own home

But let's get down to brass tacks. Image you are present at the seminar recalled at the beginning.

Having completed the first point, on Transfer in general, we will simulate your being offered the chance for a Transfer Guidance Consultant to come to you and propose interviewing you in the structured form envisaged by the kit.brunello, recordable on-line.