The North Star

The “North Star” to which the kit.brunello aims clearly defined: it is Continuity of Leadership for the Company.

This, in turn, is expressed in two ways:

  • EXTERNAL LEADERSHIP, or continuity of the company's competitive force on the market
  • INTERNAL LEADERSHIP, or continuity of a point of reference and guide within the company, which aims at that market competitiveness

Aiming at Competitive Continuity will therefore mean keeping in mind the objective of ensuring the company its continuity of leadership as a competitive force on the market, guaranteed by the presence of someone who, inside the company, interprets its vital leadership.